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The Weight of Cloth — 180 or 240 GSM, and How to Choose

  • by Gravitee Atelier

What GSM really measures, why it isn't quality, and how to choose between a 180 and a 240 GSM tee — by the shape you wear and the conditions you dress for.

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Grown, Not Made — Why We Chose Cotton

  • by Gravitee Atelier

Before a colour can speak, it needs something to speak through. Why every Gravitee tee begins with cotton — how it breathes, how it holds colour, and how we finish the fibre.

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