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Privacy policy
PRIVACY POLICY
Last updated: 8 May 2026
At Gravitee Atelier, your trust is the foundation of every order. This Privacy Policy explains how we collect, use, share, and protect the personal information you give us when you visit gravitee.co or place an order with us.
By using our website or making a purchase, you consent to the practices described below.
Who We Are
Gravitee Atelier is a direct-to-consumer fashion brand operating in India. References to "we," "us," and "our" mean Gravitee Atelier. References to "you" mean any visitor to gravitee.co or customer of Gravitee Atelier.
What Information We Collect
We collect personal information in two ways: information you give us directly, and information collected automatically when you interact with our website.
Information you provide directly:
- Name
- Email address
- Phone number
- Shipping and billing addresses
- Order history and product preferences
- Account credentials (if you create an account)
- Communications with our customer care team
- Survey responses, reviews, and other voluntary submissions
Information collected automatically:
- IP address
- Browser type and version
- Device identifiers
- Pages viewed and actions taken on our website
- Referring URLs and search terms used to reach us
- Cookie identifiers and session data
We do not collect or store your full credit card number, debit card number, CVV, or banking credentials. Payment details are entered directly into our secure payment gateway and are never retained on Gravitee Atelier servers.
How We Use Your Information
We use your information for the following purposes only:
- To process and fulfil your order — confirming the order, preparing the product, arranging dispatch and delivery, providing shipment tracking, and handling returns or exchanges.
- To communicate with you — order updates, customer care responses, and (with your consent) marketing emails about new collections, colour stories, and brand news.
- To personalise your experience — remembering your cart, sizing preferences, and account preferences.
- To improve our website and service — understanding how customers browse and use the site, identifying friction points, and refining the experience.
- To prevent fraud and protect security — verifying transactions, detecting suspicious activity, and protecting our customers and our business.
- To comply with legal obligations — taxation, regulatory reporting, and lawful requests from authorities.
We do not sell your personal information. We do not rent your data to anyone. We do not share your information with third parties for their independent marketing purposes.
How We Share Your Information
We share your data only with the third-party service providers necessary to operate our business and fulfil your order. These providers are referenced as functional categories — each operates under contractual data-protection obligations and processes your data solely for the specific purpose for which it was shared.
The categories of service providers we work with include:
- Payment processing — to securely accept and process your payment
- E-commerce platform infrastructure — to host the website and manage orders
- Logistics and delivery — to prepare, dispatch, and deliver your order
- Customer support tools — to manage and respond to your enquiries
- Email and communication services — to send transactional and marketing communications
- Returns and exchange management — to process return and exchange requests
- Shipment tracking — to provide you with real-time delivery updates
- Analytics — to understand how our website is used and improve it
We may also disclose your information when required by law, in response to a valid legal request, or to protect our rights, customers, or business from harm.
Cross-Border Data Transfer
Some of the service providers we work with operate or host data outside India. By using our website, you understand and consent that your personal information may be transferred to, stored in, and processed in countries other than India. We require all such providers to maintain data-protection standards consistent with applicable Indian law.
Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, remember your preferences, understand how you use our site, and (where applicable) deliver relevant communications.
The cookies we use fall into the following categories:
- Strictly necessary cookies — required for the website to function (cart, checkout, login session). These cannot be turned off.
- Functional cookies — remember your preferences and personalise your experience.
- Analytics cookies — help us understand how visitors use our site so we can improve it.
- Marketing cookies — used (where applicable) to deliver relevant communications about Gravitee Atelier.
You can control cookies through your browser settings or, where available, through the cookie preference panel on our website. Disabling certain cookies may affect the functionality of the site.
Your Rights
You have the following rights with respect to your personal information:
- Right to access — request a copy of the personal information we hold about you
- Right to correction and completion — ask us to correct inaccurate or incomplete information
- Right to erasure — request deletion of your personal information, subject to legal obligations that may require us to retain certain records
- Right to withdraw consent — withdraw any consent you previously gave us, at any time, by writing to care@gravitee.co
- Right to nominate — nominate another individual to exercise your rights in the event of your death or incapacity
- Right to grievance redressal — raise concerns about how your information is handled (see Grievance Officer below)
To exercise any of these rights, write to care@gravitee.co with your request and the email address associated with your account. We will respond within thirty (30) days.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including:
- For the duration of your relationship with Gravitee Atelier
- For the period required to fulfil your orders, process returns, and provide customer support
- For the period required to comply with our legal, taxation, and regulatory obligations
- For the period reasonably required to defend or pursue legal claims
When information is no longer required, we delete it or anonymise it so it can no longer be linked to you.
Security
We follow reasonable security practices and procedures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These include encrypted transmission for payment data, restricted access controls, and secure data-handling protocols.
While we work hard to protect your information, no method of transmission over the internet or electronic storage is one hundred percent secure. We cannot guarantee absolute security but take every reasonable step to keep your data safe.
Sensitive Personal Data
Where we collect or process information that is classified as sensitive personal data or information under applicable Indian law, we apply additional safeguards consistent with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
Children
Gravitee Atelier is intended for use by individuals who are at least eighteen (18) years of age. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, please write to care@gravitee.co and we will take steps to delete it.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, in technology, in legal requirements, or for other operational reasons. The "Last updated" date at the top of this page reflects the date of the most recent revision. We encourage you to review this policy periodically.
Grievance Officer
If you have any questions, concerns, or grievances about how your personal information is handled, please reach out:
Grievance Officer
Email: care@gravitee.co
We acknowledge all grievances within forty-eight (48) hours and aim to resolve them within thirty (30) days.
Contact Us
For any other questions about this Privacy Policy or our privacy practices, write to us at care@gravitee.co.